What We Do We develop and lead organizational strategy that drives winning.

The term “strategy” is often misunderstood. It’s not a mission/vision statement. It’s not a list of activities to hit the sales target. It’s not the M&A plan. Strategy is a set of interrelated choices that allows an organization to differentiate from competitors and win in the marketplace. It should be simple and effective; clear, concise and understandable. Strategy is the starting point for optimizing organizational performance and dramatically improving the organization’s odds of success. It can and should occur at the enterprise, SBU, brand, product, function, key account and initiative levels. Most organizations don’t have a winning strategy because they haven’t had access to affordable advising that utilizes a proven, straight-forward strategy framework.

We use the Play to Win strategic framework popularized by Roger Martin and A.G. Lafley to help clients simplify their strategy, improve resource alignment and efficiency, and drive better results.

We don’t believe strategy is a long planning document. We believe strategy is the answer to five straightforward, dynamic questions. We work directly with Executive and Management Teams to shape, hone, and codify strategic choices into a single page document that can be shared across the organization. We develop integrated communication plans that ensure team members understand how their activity plugs into the strategy. And, we develop and lead strategic processes to ensure clients stay on top of their choices in this fast paced, ever-changing environment.